Revised and posted as of October 20, 2004

The Home Decorating Store.com is committed to safeguarding your privacy online. Please read the following statement to understand how your personal information will be treated as you make full use of the The Home Decorating Store.com Web site. The Home Decorating Store.com Web site is owned and operated by Impresa di LoCurto, LLC.

If you have any questions regarding our privacy statement, please feel free to contact us by e-mail at privacy@The Home Decorating Store.com

Voluntary Submission

The Home Decorating Store.com does not collect personally identifying information about any individual The Home Decorating Store.com Web site user except when knowingly provided by such individual. For example, we may ask you for information when you register for a contest or survey or to receive a newsletter. You always have the option not to provide the information we request. If you choose not to provide the information we request, you can still visit most of the The Home Decorating Store.com Web site, but you may be unable to access certain options and services.

Browser Level Information

The Home Decorating Store.com Web servers automatically collect information about a site users IP address, browser type and referrer by reading this information from the users browser (information provided by every users browser). This information is collected in a database and used--in an aggregated, anonymous manner--in our internal analysis of traffic patterns within our Web site. This information is automatically logged by most Web sites.

Use of Information

Our primary goal in collecting user information is to enhance your experience on our Web site. We achieve this goal by, among other things, providing interactive communications such as our electronic newsletters to the e-mail address that you provide to us, and developing future editorial content based on your interests. To develop content targeted to your interests, we use aggregated user information to determine which areas of our Web site users prefer based upon traffic to those areas. We do not track what individual users read, but instead how well each page or content area performs overall.

The Home Decorating Store.com may also disclose information about our users when we believe, in good faith, that the disclosure is required by law.

When you are on an area of The Home Decorating Store.com and are asked for personal information, you are sharing that information with The Home Decorating Store.com as well as business partners and vendors providing hosting and other services for The Home Decorating Store.com. If you do not want your information to be shared, you can choose not to allow the transfer of your information by not using that particular service. These parties, as well as advertisers who contract directly with a third-party service to serve their advertisements, may set their own cookies.

In addition, any personally identifiable information provided by our users as part of an advertiser promotion online may be provided directly to advertisers.
Please be aware that The Home Decorating Store.com sponsors, advertisers or Web sites that have links on our site may collect personally identifiable information about you. The information practices of those parties and Web sites linked to The Home Decorating Store.com are not covered by this privacy statement. The Home Decorating Store.com users should also be aware that, when you voluntarily disclose personal information in chat areas or bulletin boards, that information may be collected by others and may result in unsolicited messages from others.

Children under 13: Do not send any information about yourself to us--including information such as your name, address, or e-mail address. We do not knowingly collect personally identifiable information from children under 13. In the event that we learn we have collected any personal information from a child under the age of 13 without verification of parental consent, we will delete that information from our database as quickly as possible.

E-Mail

The Home Decorating Store.com Inc respects the privacy of its readers and shall not disclose, distribute or rent its e-mail subscriber newsletter list to any third party, nor shall it permit anyone else to do so. However, The Home Decorating Store.com Inc does make available for rental its list of those registrants who have expressly provided us with their permission to receive third party information and offers as part of their user profile. Registrants may change their user profile at any time by visiting the "edit my profile" page at https://www.thehomedecoratingstore.com/store/account.php.

How to Contact Us

If you have any questions regarding our privacy statement, please feel free to contact us by e-mail at privacy@thehomedecoratingstore.com.
This statement may change from time to time, so please check back periodically.

DEFINITIONS:

IP address: Every computer connected to the Internet has a numeric address called an “IP address." This may or may not correspond uniquely to a particular computer. In some cases, IP addresses can be resolved to domain names, which may indicate a site visitors Internet service provider, employer, university, etc. As part of its database analysis The Home Decorating Store.com resolves IP addresses to domain names.

Browser type: A user’s browser is a software program running on a computer that allows users to access documents on the World Wide Web. Browsers can be either text or graphic. They read HTML coded pages that reside on a server and interpret the coding into what the user sees as Web pages. Netscape Navigator and Microsoft Internet Explorer are examples of Web browsers. Browser type typically discloses hardware platform, operating system, and browser software and version.

Referrer: The referrer is the URI of the Internet resource or page that causes a browser to request a page or image from The Home Decorating Store.com servers.